THIS IS THE UNIFORM.

Shiny. Up on Schon Magazine HERE. #schonmagazine #thisistheuniform #smocking #press

This editorial was shot for Nou Magazine by our friends Jonathan Baron and Maria Clara Tripier on one roll of film, one click per look. LOVE. See it online HERE. #editorial #noumagazine #thisistheuniform #press #jonathanbaron #mariaclaratripier

Photographer: Steph Wilson (@stephwilsonshoots) Stylist: Beth Rivett (@bethrivettstylist) Full Editorial HERE. #press #wonderlandmagazine #thisistheuniform #editorial

Gotta say chatting to Lucy Norris for Showstudio was the most enjoyable moment of the presentation. What a babe. "What a joyously authentic designer. Her first season at Fashion East, we chatted all things Blackpool, and then Abbey Clancy walked in. I was well and truly in the North West. We laughed about how our mums used to buy us those ‘almost cool’ items, which left you bereft, as a teenager. Young’s sartorial horror story was being bought a tracksuit with four stripes in

ASOS gets us. Check it HERE> #thisistheuniform #asos #press #ss16

"From the very beginning, we’ve kind of tried to push boundaries with it. We’re looking at creating clothes for this woman who’s very, very confident and who isn’t really trend-led; she’s very interested in messages. There’s a definite relationship with urban sportswear. I’m very interested in youth culture as a whole." Read the whole article HERE. #thisistheuniform #vogue #interview #press

And so we come to Jenna Young of This is the Uniform. Young hails from Blackpool and after completing a fine art textiles degree at Goldsmith in London, started her label with the aim of investigating social systems and our psychological relationship with clothing. It’s these lofty goals which make her A/W 15-6 collection so fun to read into. With a look book shot in a British caravan park “up North” and a teenage girl stomping around in crisp satin ensembles in a violent

"I still have a small sketchbook from when I was around 12 or 13, full of pretty questionable designs. I hope I have honed my skills a great deal since then." Read the full article HERE. #thisistheuniform #pushitmagazine #interview #press

For Push It Magazine. #pushitmagazine #press #editorial #thisistheuniform