THIS IS THE UNIFORM.

Petrie Inventory / David Abrahams / Ian Luka in our FW16 White elasticated bandeau, Black elasticated bandeau and Red Taped Sheer tee #petrieinventory #thisistheuniform #press #fw16 #RedTapedSheertee #Blackelasticatedbandeau #Whiteelasticatedbandeau

THAT TIME WHEN KELELA WORE OUR WHITE MESH BODYSUIT AND CHOPPED OFF HER HAIR. GET YOUR HANDS ON DISCOUNTED WHITE MESH HERE >>> #kelela #thisistheuniform #meshbodysuit #press #idmagazine

The wonderful Karen Langley styled up our peach silk hand sewn netted vest dress in AnOther Magazine - on the shelves now. #anothermagazine #thisistheuniform #karenlangley #editorial #press

Sasa Thomann styled our cut away thong trousers for Harpers Bazaar Germany. On the shelves now. Shop the look HERE >>> #harpersbazaar #this #press #editorial #ss16

Agata Belcen styled this AMAZING editorial - on the shelves now in AnOther Magazine and featuring our grey mesh sweat. Lensed by Julia Hetta, the whole editorial is EVERYTHING. SHOP IT HERE >>> #anothermagazine #thisistheuniform #nettedsweatshirt #press #editorial #agatabelcen #juliahetta

Madison Beer looking HOT in out red box pleated skirt up on TeenVogue. See the full story HERE >>> #teenvogue #thisistheuniform #madisonbeer #ss16 #editorial #press

FLARE magazine features our badges covered joggers this month, alongside a zoo full of inflatable animals... #flaremagazine #thisistheuniform #press #joggingbottoms #canadianfashion

So it happened, and I finally had to be photographed. I am massively camera shy, and much more comfortable on the other side of the lens, so this truly wasn't my idea of fun, but when TeenVogue called and wanted to shoot me alongside some of my amazing contemporaries, including my Fashion East mate, the gorgeous Caitlin Price, I couldn't really refuse. Check out my white, white teeth. Read the online article here, or pick up a copy this month. #teenvogue #thisistheuniform #pr

"This British label—designed by Jenna Young—made its New York debut this season after presenting last season as a part of incubator program Fashion East in London. The aesthetic takes inspiration from British uniform culture and urban streetwear—an appealing mix. The collection was shown at Milk Studios, New York’s epicenter for cool and upcoming labels." Full article on Stylecaster HERE > #stylecaster #thisistheuniform #press #review #fw16 #nyfw

The lead up to fashion week each season isn't just full on, it's sleep deprived to the point of hallucination, sewing three garments at once at 3am, running across town and crying hysterically in the street when four haberdashery shops don't have THAT zip. It was at this point that the lovely Osman Ahmed contacted me to chat about the brand for his article on British designers for The New York Times. It was awful, we missed each other due to time differences, missed messages